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2024 AAPI Media & Democracy Survey Series

The AAPI Media & Democracy surveys were designed to shed light on news and information consumption by AAPI communities and other communities of color. The surveys are co-created by AAPI Data, AAJA & APIAVote.

About the AAPI Media & Democracy Surveys

A survey initiative by AAPI Data, AAJA & APIAVote — the AAPI Media & Democracy Surveys were created to ensure Asian American & Pacific Islander communities are respected, recognized, and prioritized in survey research.

We recognize that trusted news sources and trusted messengers play a critical role in strengthening democracy, especially in the context of growing misinformation and disinformation. Research into trust in media and changing news consumption habits rarely invests in exploring differences/similarities among communities of color.

Without data, media and policymakers continue to operate on assumptions and stereotypes. At worst, our communities are ignored or left out.

The AAPI Media & Democracy surveys were designed to shed light on news and information consumption by AAPI communities and other communities of color.

  • First survey: Questions focused on News and Trusted Messengers: How community members of different ages and backgrounds get news and information, and what sources they trust.

  • Second survey: Questions focused on Media and Democracy: How well various media are doing in delivering information relevant to our democracy.

  • Third survey: Questions focused on Misinformation and Racial Attitudes

While the largest proportion of respondents were AAPIs, all surveys included respondents from other racial backgrounds.

Key Findings from the AAPI Media & Democracy Survey Series

  1. Misinformation appears to be less prevalent for Asian Americans and Pacific Islanders (AAPIs) than for other racial groups
  2. Trusted messengers on important life decisions: friends/family, academic experts, journalists, community organizations
  3. Trusted messengers on voting and elections: political parties, family and friends, and mainstream media
  4. News media matters: Two out of three respondents saying media is very or critically important to democracy.
  5. A majority believe social media and cable news are making democracy worse.
  6. Ethnic/community media still plays an important role in how respondents choose to stay informed.
  7. The younger the respondents, the more they value diversity in news coverage, staffing, and viewpoints.