Economy

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The Illusion of Asian Success (2007-2015)
Ascend Foundation Research (2007-2015)

Through the use of publicly available aggregated EEOC data from 2007 to 2015, we are able to continue our EPI analysis to explore how the leadership pipeline from Professionals to Managers to Executives has trended over time.
Asset Ownership of New Asian Immigrants in the United States (2012)
Journal of Family and Economic Issues (2012)

This study examined the asset ownership of Asian immigrants using a nationally representative sample of newly legalized immigrants (New Immigrant Survey).
Effects of Ethnic Identity on Perceived Advertisers’ Motives in Values Advocacy Advertising (2013)
Journal of Promotion Management (2013)

The current study examined Asian American consumers’ responses to values advocacy advertising through the interaction of levels of ethnic identification (weak or strong Asian ethnic identification) and culturally embedded ads (low and high in Asian/White culturally embedded ads) in evaluating altruistic motives of advertisers and purchase intention through an experimental design.
Significant, Sophisticated, And Savvy: The Asian American Consumer (2013)
Nielson (2013)

As the fastest-growing U.S. multicultural segment with significant purchasing power, Asian Americans are affluent, well-educated, geographically-concentrated, and technologically savvy. Asian American buying power continues to increase and is projected to reach $1 trillion by 2017.
The Multicultural Economy (2013)
University of Georgia: Terry College of Business (2013)

The Selig Center's estimates and projections of buying power show that minorities- African Americans, Asians, Native Americans, and Hispanics-wield formidable economic clout.