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Significant, Sophisticated, And Savvy: The Asian American Consumer (2013)

Nielson (2013)

As the fastest-growing U.S. multicultural segment with significant purchasing power, Asian Americans are affluent, well-educated, geographically-concentrated, and technologically savvy. Asian American buying power continues to increase and is projected to reach $1 trillion by 2017.

The Multicultural Economy (2013)

University of Georgia: Terry College of Business (2013)

The Selig Center's estimates and projections of buying power show that minorities- African Americans, Asians, Native Americans, and Hispanics-wield formidable economic clout.